Effects of Face Images and Face Pareidolia on Consumers' Responses to Print Advertising
نویسندگان
چکیده
منابع مشابه
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Face perception in humans and nonhuman primates is rapid and accurate [1-4]. In the human brain, a network of visual-processing regions is specialized for faces [5-7]. Although face processing is a priority of the primate visual system, face detection is not infallible. Face pareidolia is the compelling illusion of perceiving facial features on inanimate objects, such as the illusory face on th...
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ژورنال
عنوان ژورنال: Journal of Advertising Research
سال: 2018
ISSN: 0021-8499
DOI: 10.2501/jar-2018-030